Medical Practices, Don't Think You Don't Need To Market Your Practice!
Think You Don't Have Time to Market? Think Again!
by Donna Toothaker
We've all done it - putting our marketing and business building tasks on the back burner, because we think we don't have the time to get it done. We may even feel as though in order to market, we need to take time away from our client work. But, if we don't invest time back into our businesses, how will they grow?
Do you have room for new clients? If you do, then I have good news for you. It's simple. If you have client openings (time to take on and service one or more new clients), then you have time to market. Simply spend the hours you want to fill with client work doing what it takes to attract new clients!
Meet your new client - Ms. Marketing!
You don't need to take time away from client work to make marketing a priority. You must simply block out the time you have available for that new client you're hoping for, and treat marketing as if it IS the new client. Do you have an hour or two a day that would otherwise go toward new client work? Block it out at the same time of the day each day so your marketing activities are regular, and doing it becomes a habit.
Save time and effort with systems.
How do you market? Do you send out an e-zine each week? Do you post to Facebook, Pinterest, and Tweet? Do you have a blog? How about following up with leads from your e...
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